The Netflix app on Oculus Quest or VR will provide a unique and immersive way to watch your favourite TV shows and movies in a virtual environment.
Objective: The objective of this project was to improve the user experience for the Netflix app by addressing the pain points that users faced and enhancing the app's usability, accessibility, and overall appeal.
Name: Sarah
Age: 30
Occupation: Traveling Business Executive
Background: Sarah travels frequently for work, spending long hours on planes, trains, and in hotel rooms. She enjoys watching movies and TV shows to pass the time during her travels. She recently purchased an Oculus Quest and is interested in using it to watch Netflix on-the-go.
Goals: Sarah’s main goal is to stay entertained and pass the time during her frequent travels. She wants to use Netflix on her Oculus Quest to watch her favorite movies and TV shows in a more immersive way than on her phone or laptop.
Challenges: Sarah’s primary challenges are finding time to watch movies during her busy travel schedule and finding a comfortable and convenient way to use the Oculus Quest while on-the-go
Name: Alex
Age: 22
Occupation: College Student
Background: Alex is a college student who commutes to campus daily by bus or train. They enjoy watching movies and TV shows during their commute to pass the time and relax before and after class. Alex recently purchased an Oculus Quest and is interested in using it to watch Netflix on-the-go.
Goals: Alex’s main goal is to have a more immersive and engaging experience while watching movies and TV shows on their commute. They want to use Netflix on their Oculus Quest to feel like they are in a movie theater, even while on a crowded bus or train.
Challenges: Alex’s primary challenges are finding a comfortable and convenient way to use the Oculus Quest while commuting and managing their time effectively to ensure they can watch their favorite shows without being late for class or other commitments.
Name: David
Age: 35
Occupation: Software Engineer and Parent
Background: David is a busy working professional and a parent of two young children. He wants to provide quality entertainment for his family during their travels. He plans to use his Oculus Quest to watch family-friendly movies and shows with his children.
Goals: David’s main goal is to find age-appropriate and engaging content on Netflix that his whole family can enjoy. He wants to use the Oculus Quest to create memorable family movie experiences, especially during long trips or vacations.
Challenges: David faces the challenge of finding movies that cater to his children’s interests and age group. He also wants to ensure that the parental control features on the Netflix app are easily accessible and customizable to maintain appropriate content for his kids.
I have conducted extensive user research to gather insights into the user behavior, preferences, and pain points. The research included a combination of qualitative and quantitative methods, such as user interviews, surveys, analytics, and usability testing.
The key findings from the research were:
A 2020 survey by the research firm PwC found that respondents would be willing to pay more for a streaming service that offers personalized recommendations based on their viewing history. This suggests that users value recommendations and suggestions from the app based on their past viewing behavior, and that apps should prioritize personalization features in their app design.
Respondents said that reviews and ratings influence their decision to watch a movie or TV show on a streaming app. This indicates that user reviews and ratings can significantly impact the success of a movie streaming app, and that the app should prioritize features that allow users to easily review and rate the content they watch.
AR/VR users tend to be social and enjoy sharing their experiences with others. Therefore, movie streaming apps on AR/VR platforms should provide features that allow users to share their viewing experience with friends and family, such as social media integration or multiplayer functionality.
I have conducted extensive user research to gather insights into the user behavior, preferences, and pain points. The research included a combination of qualitative and quantitative methods, such as user interviews, surveys, analytics, and usability testing.
The key findings from the research were:
User journey for someone using a movie app on Oculus Quest or VR should be seamless, intuitive, and immersive. The app should provide a high-quality movie-watching experience and allow users to customize their settings to their preferences.
Button 2(Main Click): is an easily accessible button that can be used as a tap. This button can be utilized in a variety of ways, depending on the specific application. For example, in a video player, it could be used to play or pause the video, while in a game, it could be used to jump or shoot.
Button 1 (Back Button): If the user wants to exit the movie, they can click the left button to return to the main menu. Additionally, a long press on Button 1 would exit the app entirely. This provides users with a quick and easy way to leave the current content and return to the main menu or exit the app altogether. It is worth noting that this button can also be utilized as a back button.
Button 2 is designated for app settings. This button provides access to a variety of settings and options, such as audio and video settings, language preferences, and account information.
Creating wireframes and prototypes helped me to test my design ideas and validate my assumptions. This will help me to identify any potential design problems early on in the process, before investing too much time and resources.
